Vic Coelho's
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Don’ t rely on “canned” cover letters that you can copy from
various books. They appear artificial and are easily
spotted by most employers.
You are an individual…different from everyone else.
Therefore, you have to differentiate yourself from the pack.
How do you do this? Do some research on the employer.
Know something about what the company produces, its
position in the industry, and what it needs. Most job
applicants know little to nothing about the employer to
whom they are applying. You need to show in your cover
letter you’ve done your research.
“Why should I hire you?” is a question you should keep in
mind while you are writing the cover letter. Then, write your
answer.
List your accomplishments following the introductory
paragraph. Keep the employer’s needs always in mind and
orient your attributes in your cover letter to supplying these
needs.
Don’t mention money. The time to discuss salary is well
into the interview (this requires a separate strategy I’ll
discuss in another article).
If you have the employer’s phone number, take the initiative
and state in your closing paragraph you will follow up with a
call to the employer later in the week. This is part of taking
a calculated risk—a worthwhile one.
Keep your cover letter simple and within one page. Have
an opening paragraph introducing you and your interest in
the company, followed by a list addressing how you meet
the needs of the employer, and a closing paragraph. If you
are able to send along a sample of your work, consider
doing that. Properly done, your cover letter will be noticed.
various books. They appear artificial and are easily
spotted by most employers.
You are an individual…different from everyone else.
Therefore, you have to differentiate yourself from the pack.
How do you do this? Do some research on the employer.
Know something about what the company produces, its
position in the industry, and what it needs. Most job
applicants know little to nothing about the employer to
whom they are applying. You need to show in your cover
letter you’ve done your research.
“Why should I hire you?” is a question you should keep in
mind while you are writing the cover letter. Then, write your
answer.
List your accomplishments following the introductory
paragraph. Keep the employer’s needs always in mind and
orient your attributes in your cover letter to supplying these
needs.
Don’t mention money. The time to discuss salary is well
into the interview (this requires a separate strategy I’ll
discuss in another article).
If you have the employer’s phone number, take the initiative
and state in your closing paragraph you will follow up with a
call to the employer later in the week. This is part of taking
a calculated risk—a worthwhile one.
Keep your cover letter simple and within one page. Have
an opening paragraph introducing you and your interest in
the company, followed by a list addressing how you meet
the needs of the employer, and a closing paragraph. If you
are able to send along a sample of your work, consider
doing that. Properly done, your cover letter will be noticed.
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are subject to the policies of the new Website. Copyright © 2007 Labor Market Snippets. All rights reserved.